An Intelligently Designed Website of a Company can project a corporate identity that rivals that of its bigger competitors. Many companies, especially successful small business ones, use their judiciously designed websites to project a brand image that matches the brand value of established rival companies in the same line of business.

Your website is your interface to the web world and thus, it must be designed to captivate your customers when they stumble on it. A company’s brand equity can be built through intangible product or service quality levels. More...